Francis Santa has been in the entrepreneurship industry for a long time, and he used to give business aspirants with tips that can help them become successful when they decide to pursue entering into entrepreneurship.
One of the things he advised aspiring entrepreneurs is to build a strong business reputation. Business reputation is very important, as through this, you can build a good impression in the market you are planning to penetrate, and sooner, become successful, if and only if, you were able to manage your business reputation exactly as how it should be managed.
Gone are the days when business reputation can only be managed manually, as today, social media platforms helped businesses manage their reputation virtually.
You might be wondering, is social media really that big to help you manage your reputation? And to answer that question, yes! It is that big to make up and break your business as well.
So, how can you manage your business reputation on social media? Here are some quick references that can allow you to do it:
Create social media accounts
If you want to be visible on social media, then create accounts on different platforms. Make sure that you are present on all platforms that people usually connect to, such as Facebook, Instagram, Twitter, etc.
You have to make sure that your social media account is active, and updated all the time. You definitely do not want your customers to miss any updates about your business or assume that your business is already in hiatus.
Reply to messages, posts, reviews or comments immediately
You have to make sure that messages, posts, reviews or comments are attended too immediately. It would be very easy for a customer to find another company providing the same service or products as yours, hence do not be too complacent.
When someone raises a concern, make sure that it is attended too. Letting the issue unanswered for a long time won’t help your business at all.
Share your story
Sharing your story is another thing you can do. To be able to gain your market’s trust, you have to let them know your story. Who are the key people in your company, what are your company’s mission and vision, and so on.
As much as possible, stay away from buying dummy accounts
You can actually buy likes, followers and viewers from different companies, and apparently, some of them sell dummy accounts, which your customers can possibly catch if they dig deep and try to get to know more about you.
Actually, there are companies that sell legitimate likes, followers and views, hence, if you are serious about buying them, you have to make sure that you will be able to spot them.
Understand where your customers are coming from
Make sure that you spend time understanding where they are coming from. To be honest, not all customers’ concerns are valid, but as business owners who want to build a good reputation and relationship with their customers, you need to try to put yourself in their shoes.